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Elon Musk bought Twitter all the way back in 2022, which seems like ancient history. That was a very big deal. Since Elon bought Twitter, radical right talking points have flourished. Now Charlie Kirk and other assorted gatekeepers have been forced to talk about race and remigration—they don’t have a choice. What an astonishing leap forward. If you’d fast forwarded one of us from right after Charlottesville to now, they would have thought that the trial was thrown out.
I keep up with a fair bit of what’s going on in “the scene”. And despite our line generally going up since 2016, in the past half a year or so, I’ve noticed a growing sense of lethargy. People are feeling like “nothing ever happens”.
I have spoken to many of the folks in the radical right who are full time dissidents. Many have noticed sharp drops in revenue and interest. The last two months have been quite slow for Imperium with few releases. Anyone who has been waiting to buy books, now would be a good time to help keep us going. It would be most appreciated.
I can understand the lethargy though. Election years are tough for us, Hurricane Helene has wrecked a lot of people, and the economy is not great. So just let me say:
I know you’re tired, comrade.
I think about this phrase often. It was uttered by dissidents in the early stages of the Russian Revolution to older dissidents who could not expect to live to see communism full born. In the current year, in the fight against liberalism, that is all dissident rightists no matter how young. It’s hard to keep going when you know this is an intergenerational fight.
But I want you to take a look at this chart:1
What you’re seeing is the shift in ideology of Silicon Valley moguls for the past generation. What begins as a moderate centre-right leaning shifts radically toward the left up to about 2020. Then in only four years, we see a massive swing to the right. And not just back to the centre-right—Silicon Valley is trending hard right. Look again at the far end of the curve, the part to the right of the vertical line. In four years, it just about quadruples.
We did that. We all did that.
This did not just happen spontaneously. It was not just a reaction to COVID overreach, or election tampering. I know this, because I have seen the impact Imperium has made alone. And we are just one small piece of a very large machine.
It was thousands of people pushing steadily, patiently making the reasoned case that liberal mythology is stupid and evil, that biology informs outcomes, and that there are parasites both in the streets and in the halls of power who need to be removed.
Elon Musk retweeted the image of this ideological shift in Silicon Valley, remarking on “the refreshing cool breeze of a wide open Overton window”.2
Expanding the Overton window is a very big deal. It’s the first step toward victory. I will quote from my own book, which I am pleased to announce will be released next month:
[The system] is as powerful as the Overton window is narrow, and the past several years have seen this window explode with the beginning of something that has been called the epistemic divorce. After 2016, but especially during the US “election” of 2020, you saw the explosion of “fact checkers” on both sides of politics who somehow could not agree on the facts—neither side trusts the other’s experts. We live in completely different epistemic and linguistic worlds—we don’t start from the same assumptions, and increasingly, we don’t even speak the same language. Intellectual authority is starting to splinter and move away from official power, and toward something that has not held sway since we lived in tribal society: gossip. Far more of us now get our news, facts, and opinions from friends on social media than from CNN or Fox News, and this is a very good thing considering that official channels hate people like you and want you dead.3
The Overton window is now wide open and anything can happen. If you really do think that “nothing ever happens”, just watch.
So now is not the time to be blackpilled. I know a lot of you are out of work. I know a lot of you are hurting, your families have been broken by the system. I know a lot of you are tired. But now is the time to keep pushing. If Cecil Rhodes looked at your enemies, what would he think?4
He would tell you that you can’t possibly fail.
“But I’m tired.”
I know you are, comrade. But we are going to win. And when we do, your sacrifice will be the stuff of legends.
We are planting seeds that may not even sprout in our lifetimes, much less bear fruit. But someone has to do it, someone has to start digging and sweating and bleeding and building. We are where we are because our fathers were too cowardly to do it themselves. They didn’t want to talk about politics or religion at dinner because it wasn’t polite, where their enemies did just that and took it deadly seriously, and eventually destroyed everything they loved.
The world is in this shape because people tolerate shitty behaviour every minute of every day. Intolerance is a gift, and when you share it, certain people may pipe up with received and unquestioned opinions, but others will look on silently and wish they had balls as big as you. Maybe someday they will. You’re planting seeds, and terrible people will make you pay for it. If only your fathers had the stones to do it, you wouldn’t have to. But you do, and you will be remembered as truly the greatest generation.
Anyone interested in buying books this month, please do. It would really help us out. Thanks to you all for everything.
Mike Maxwell, The Cultured Thug Handbook: A Guide to Radical Right-wing Thought (Imperium Press: 2024).
Keynote speakers at Germany’s Left Wing Die Linke Party Conference.
I have purchased a book. Lord knows how many books i have purchased from bookstores that sell the latest post-modern garbage aswell as normal books, so i simply feel morally obliged to help you guys out. Catalog wasn't as big as i'd expect but i found something nice. Godspeed!
I liked the part about the parasites on the street and in government having to be culled the best. I think you're a little unfair on 'the parents.' Then I thought, what generation are we talking about. My parents generation were involved in that life or death struggle with the Axis, like two men fighting over a knife. Whoever wins will rule for hundreds or thousands of years. So when they (mostly the fathers) came back to America, all they wanted was to enjoy the peace that they bought with their blood and tears. And they did.
I think the baby boomer parents dropped the ball. Not all of them (not me), but many. They were the ones who didn't push back (remember 'if it feels good, do it?' And, 'it's your thing; do what you wanna do?' So, I think the mess we are in is largely attributed to boomers--but not all of them, maybe 55%.
But overall, I like what you have to say. To pile on to what many are saying, I believe that this election will be our D Day. Will we be slaughtered on the beaches (metaphorically), rounded up and imprisoned? Maybe shot? Or will 'they?'